The story of the treasure

of Belgian beer culture

Since 2016, Belgian beer culture has been recognized by UNESCO as an Intangible Cultural Heritage of Humanity. This recognition is a great reward for the efforts and commitment of the Belgian people in preserving their beer traditions, as well as for all those who enjoy savoring this unique beer.

Belgian beer is widely known for its thousands of unique flavors, brewed in various cities, towns, and villages using creative methods. The history of Belgian beer spans centuries, nurtured by the hands of monks and celebrated in the arts, such as the paintings of Pieter Bruegel the Elder and traditional songs. Raising a glass to enjoy Belgian beer has become a fascinating cultural experience celebrated around the world.

Bia Bỉ Sài Gòn-
A Bridge to Belgian Beer
In Vietnam

More than just love,
Belgian beer is our passion!

Not only built from a love for culture, Bia Bỉ Sài Gòn was created with the desire to be a place where you can enjoy the exquisite flavors of Belgian beer and traditional Vietnamese coffee, all based on a philosophy of living well.

We always dedicate our utmost love and care to Belgian beer and traditional Vietnamese coffee (apart from Belgian beer, we do not serve other locally produced or international beers).

Bia Bỉ Sài Gòn and the

Philosophy of Living Happily

Just as Belgian beer is crafted based on traditional cultural foundations and developed through the sustainable lifestyle of its time, Bia Bỉ Sài Gòn is built on a unique concept aimed at sharing the values of enjoyment and savoring life. Inspired by the Danish Hygge lifestyle, we aim to offer you a refined space and an emotional experience, enriched with the essence of human cultural heritage.

Hygge is a lifestyle focused on finding joy in the simple, small things to experience true happiness in life. It can be the warmth of a cozy light, a beautiful plant, a good book, or a delicious drink—simple things that have the power to gently heal the soul. The core value of the Hygge lifestyle lies in the contentment we feel when we have the opportunity to connect more deeply with people and life itself. We believe that happiness comes when we learn to appreciate the simple, everyday moments, the small things, and the newness of life.

A refined space,

a rich world of Belgian beer.

The cozy space at Bia Bỉ Sài Gòn embodies the spirit of “just enough,” where we carefully attend to every small detail, while also hiding our heartfelt emotions and respect for our customers within it. Furthermore, Bia Bỉ Sài Gòn preserves and imports hundreds of premium Belgian beers, along with specially designed glasses to enhance the enjoyment of each unique bottle. The rich variety of Belgian beers at BBS will make your cultural experience even more memorable and filled with joy.